By Qais Shqair Economic diplomacy is a form of diplomacy that uses the full spectrum of economic tools of a state to achieve its national interests. This definition is strictly related to states, but one need only to look at the history of the Arab Brazilian Chamber of Commerce (ABCC) to see how close to
Author: Artigos ANBA
By Rodrigo Solano When thinking about international competitiveness, it is not uncommon for aspects of a low product or service price to come to mind, making perfect sense. However, it must not be forgotten that business success involves three other Ps of the so-called Market Mix (Price, Product, Promotion, and Place) and for this set
