São Paulo – The specialty coffee market in the UAE is booming, said ambassador Eliana Zugaib, chargée d’affaires at the Brazilian Embassy of Brazil in Abu Dhabi. The diplomat accompanied the Brazilian Coffee Week that wrapped up on Tuesday (25). The event was organized by the Embassy of Brazil in Abu Dhabi and the Arab Brazilian Chamber of Commerce (ABCC).
The roadshow took Brazilian exporters to various chambers of commerce across the Gulf state and visited six of the seven emirates. The events included B2B meetings and presentations on the history of coffee in Brazilian soil and featured Pantanal General Trading, Ducoffee, Nares Group, Anorka Food Industries L.L.C, Gostoso Coffee, and Três Marias Coffee.
In the emirates the Brazilians visited, the ambassador saw a well-established sector. “[Specialty coffee] is really something that is booming here in the country, and I think that the timing was really correct. We don’t promote coffee only because it’s one of our most important products, but because it has something very special, which is our own identity and being one of the elements that forged it, so I firmly believe in a very long-term partnership with each one of the emirates and in this sense I would like to thank the ABCC,” Zugaib said.
According to the director and head of the ABCC office in Dubai, Rafael Solimeo, the week brough the discovery of an untapped world of opportunities. “Ajman has over 450 coffees. Ras Al Khaimah showed interest in becoming a hub for the Brazilian coffee. We managed to do something unprecedented – reaching every corner of the UAE. The importance of this was showing the UAE that we’re committed to partner up with them and we see opportunities in each and every emirate,” he told ANBA.
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One of the executives that participated in the activity, Janaina Azevedo represented Nares Group and highlighted the good s they got. “It was actually very fruitful for the company. Thank God we have people like [the ABCC] to help us promote such a kind of connections and very fruitful business,” she said on participating in the group that sells green coffee.
In addition to the organizers, some days also featured representatives from the Brazilian Trade and Investment Promotion Agency (ApexBrasil) and São Paulo’s Agency for the Promotion of Investments and Competitiveness (InvestSP).
Translated by Guilherme Miranda
