Demand is up 4% from the last edition two years ago for the first week of the music festival, and up 2.5% for the second week.
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Industry professionals will flock to São Paulo’s Expo Center Norte for the 47th edition of the event from September 25 to 27.
The Brazilian Tourism Institute (Embratur) will roll out actions to the country as a destination, including illustrious figures who’ll promote the country free of charge.
Number of tourists from Brazil who traveled to Jordan in H1 2019 increased by 39.8% from last year. Visitors are also staying longer in the Arab country.
The industry grossed USD 1.1 billion from September 2018 through August 2019, and 9 million tourists are expected this year.
A report shows that average hotel rates and revenue per available room saw their sharpest drop since 2003.
The Middle East share of the world tourism market may increase from 6% to 8% by 2030, which amounts to 150 million tourists per year.
